This photo was taken at the intersection of the rue des Rosiers with the rue des Écouffes; the rue des Rosiers is the street extending into the distance on the left, and into the foreground on the right (you can see the sign). You are looking southeast in this picture.
In the background is Florence Kahn's bakery, with its distinctive Art Deco facade. It is one of the historical businesses on the street, which are becoming scarce.